Wednesday, 10 February 2016

Teen dance star Maddie Ziegler takes on the role of ballet's black sheep as she rebels against tradition to pull off a sensational routine in dynamic dancewear campaign




Talented teen dancing queen Maddie Ziegler has added another feather to her cap after starring in a dynamic video for dancewear brand Capezio. 

The 13-year-old, who rose to fame as one of the young stars of hit Lifetime series Dance Moms, takes center stage in the new video ad, which is accompanied by a series of striking print images, and sees her playing the role of the black sheep among a group of well-behaved - but rather boring - ballerinas. 
Aimed at urging young people to feel more free about expressing themselves, the video sees Maddie doing what she does best - dancing her socks off and standing out from the crowd at the same time.   

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Stand out: Maddie Ziegler ensures she sticks out from the other ballerinas by sporting a black jazz ensemble

Beat of her own drum: Maddie outshines the other dancers by breaking out into her own routine

Flex it: Maddie shows off her flexibility and strength through an incredible routine
Join in: The other dancers see how much fun Maddie is having and decide to join her on the dance floor
Join in: The other dancers see how much fun Maddie is having and decide to join her on the dance floor

The film begins in a dance class, with Maddie strutting her way into a room full of ballerinas clad in perfect white leotards, while she wears a dark jazz ensemble; while the others warm up, Maddie soon breaks away from the group and launches into her own beautiful modern solo.
The other dancers first watch the talented teen in shock and awe, before they also decide to forgo the ballet barre and join in on her expressive dance.
Capezio first tapped Maddie to be the face of their brand back in May of last year and has starred in print ads and videos for them ever since.

The dancewear giant had this to say about the latest collaboration with Ziegler: 'An affirmation of individual self-expression through dance and movement, the film acknowledges the grace and heritage of ballet, while inspiring young dancers to find their own beat.' 

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